A Marketing Plan for Waitrose’s Mobile App Upgrade

For the Marketing core module’s individual assignment, I chose to embark on understanding a little bit more about the British retail and supermarket space by creating a marketing plan for Waitrose’s mobile app, proposing to upgrade it in a way that would target and engage new markets, leveraging the opportunities in its micro and macroContinue reading “A Marketing Plan for Waitrose’s Mobile App Upgrade”

Self-Sourcing the MBA Consultancy Project

My MBA Consultancy Project and Dissertation with GlaxoSmithKline has been a bitter-sweet journey. So far, I haven’t been ready to openly talk about some of the tougher, perhaps the toughest, moments of my MBA. Here’s an attempt at doing so, and offering a proper homage to the individual who made it possible for me toContinue reading “Self-Sourcing the MBA Consultancy Project”

My Favourite MBA Modules

Exactly one year ago I started the MBA at Warwick Business School – and I think it is safe to say that the past year has been a learning experience of a lifetime. Introduction Never having done a business degree before, I jumped at this 360-degree educational journey, with modules ranging from strategy, to leadership,Continue reading “My Favourite MBA Modules”

MBA Women in Business Launch

For my 26th birthday, I would like to celebrate women. I am who I am and have the opportunities that I do today, because of the many sacrifices, power and voices of uninhibited women ingrained throughout our history. And our work is not over just yet.  Just earlier today, I read that only 33% ofContinue reading “MBA Women in Business Launch”

Guest Speaker Webinars: Jo Pisani (PwC Strategy&)

Webinar 3 of the Guest Speaker Series, focuses on strategic consulting in health, pharma and life sciences sectors. Jo (pictured below) discussed her post (WBS) MBA career journey into strategic consulting, with valuable insights into the profession – such as: Growth strategies Investment in science and diagnostics Driving AI agenda M&As Developing innovative partnerships SheContinue reading “Guest Speaker Webinars: Jo Pisani (PwC Strategy&)”