A Marketing Plan for Waitrose’s Mobile App Upgrade

For the Marketing core module’s individual assignment, I chose to embark on understanding a little bit more about the British retail and supermarket space by creating a marketing plan for Waitrose’s mobile app, proposing to upgrade it in a way that would target and engage new markets, leveraging the opportunities in its micro and macroContinue reading “A Marketing Plan for Waitrose’s Mobile App Upgrade”

Self-Sourcing the MBA Consultancy Project

My MBA Consultancy Project and Dissertation with GlaxoSmithKline has been a bitter-sweet journey. So far, I haven’t been ready to openly talk about some of the tougher, perhaps the toughest, moments of my MBA. Here’s an attempt at doing so, and offering a proper homage to the individual who made it possible for me toContinue reading “Self-Sourcing the MBA Consultancy Project”

My Favourite MBA Modules

Exactly one year ago I started the MBA at Warwick Business School – and I think it is safe to say that the past year has been a learning experience of a lifetime. Introduction Never having done a business degree before, I jumped at this 360-degree educational journey, with modules ranging from strategy, to leadership,Continue reading “My Favourite MBA Modules”