Guest Speaker Webinars: Ruth Powell (Apple Inc.)

Ruth Powell, former Business Development Manager at Apple shares her insights on leadership and business transformation, paving her way in a male-dominated, high-tech environment. In this webinar, Ruth focuses on digital transformation in the future of work, with a balance of technological and emotional intelligence. She also discusses how this can be practically applied toContinue reading “Guest Speaker Webinars: Ruth Powell (Apple Inc.)”

A Marketing Plan for Waitrose’s Mobile App Upgrade

For the Marketing core module’s individual assignment, I chose to embark on understanding a little bit more about the British retail and supermarket space by creating a marketing plan for Waitrose’s mobile app, proposing to upgrade it in a way that would target and engage new markets, leveraging the opportunities in its micro and macroContinue reading “A Marketing Plan for Waitrose’s Mobile App Upgrade”