The Ethics of Nudging

For my Behavioural Sciences for the Manager elective individual assignment, I chose to explore the arguments around the Ethics of Nudging and its Applications in Promoting Dietary Supplements within the Food Retail and Consumer Healthcare industries. This was the first elective that I took, and absolutely loved all the topics covered, such as Rationality ofContinue reading “The Ethics of Nudging”

A Marketing Plan for Waitrose’s Mobile App Upgrade

For the Marketing core module’s individual assignment, I chose to embark on understanding a little bit more about the British retail and supermarket space by creating a marketing plan for Waitrose’s mobile app, proposing to upgrade it in a way that would target and engage new markets, leveraging the opportunities in its micro and macroContinue reading “A Marketing Plan for Waitrose’s Mobile App Upgrade”