Guest Speaker Webinars: Sabine Mueller (CEO, DHL Consulting)

Sabine Mueller is the CEO of DHL Consulting, the independent strategic supply chain and management consultancy of Deutsche Post DHL Group, employing 120 consultants globally. With over 20 years of experience, Sabine is a leading voice in the logistics sector. Her team passionately guides global logistics players to effectively tackle and overcome supply chain andContinue reading “Guest Speaker Webinars: Sabine Mueller (CEO, DHL Consulting)”

A Marketing Plan for Waitrose’s Mobile App Upgrade

For the Marketing core module’s individual assignment, I chose to embark on understanding a little bit more about the British retail and supermarket space by creating a marketing plan for Waitrose’s mobile app, proposing to upgrade it in a way that would target and engage new markets, leveraging the opportunities in its micro and macroContinue reading “A Marketing Plan for Waitrose’s Mobile App Upgrade”