The Ethics of Nudging

For my Behavioural Sciences for the Manager elective individual assignment, I chose to explore the arguments around the Ethics of Nudging and its Applications in Promoting Dietary Supplements within the Food Retail and Consumer Healthcare industries. This was the first elective that I took, and absolutely loved all the topics covered, such as Rationality ofContinue reading “The Ethics of Nudging”

Analysing the Importance of ‘Groups & Teams’ in Organisational Success

For the Organisational Behaviour core module’s individual assignment, we had to tackle one of three topics – I choose to analyse the role that Groups and Teams play in organisations, critically evaluating contradicting perspectives. In this article, I will go through the overall structure and key contents of the analysis. Chapter 1: Introduction “Tell meContinue reading “Analysing the Importance of ‘Groups & Teams’ in Organisational Success”

A Marketing Plan for Waitrose’s Mobile App Upgrade

For the Marketing core module’s individual assignment, I chose to embark on understanding a little bit more about the British retail and supermarket space by creating a marketing plan for Waitrose’s mobile app, proposing to upgrade it in a way that would target and engage new markets, leveraging the opportunities in its micro and macroContinue reading “A Marketing Plan for Waitrose’s Mobile App Upgrade”

A Strategic Analysis of Siemens Rolling Stock (UK)

For the Strategic Thinking: Strategic Evaluation and Analysis module, I choose to do my individual assignment on Siemens UK’s Rolling Stock business. This was a really interesting opportunity to be able to take a deep dive into the world of UK rail systems and infrastructure. Particularly, getting the chance to analyse one of the mostContinue reading “A Strategic Analysis of Siemens Rolling Stock (UK)”